Showing posts with label Deepak Perwani. Show all posts
Showing posts with label Deepak Perwani. Show all posts

Tuesday, June 12, 2012

Magnum ice cream had a royal launch


Is there anything better than chocolate? Hmm…Maybe only premium ice cream coated with the finest Belgium chocolate. No one knows that better than Unilever’s Wall’s and the company proved that through their royal Magnum® ice cream which was recently launched in Pakistan.
And when it comes to putting together a posh event and spice it up with the most refined sweets, no one does it better than Catwalk Production and Catalyst PR and Marketing.
The launch event was attended by some of the biggest names in media and fashion in the country headlined by an original musical “A Royal Remedy” set in 17th Century France, with a stellar cast and production team. The musical was written by Uns Mufti especially for the Magnum launch, directed and choreographed by Nida Butt with seasoned actors Sanam Saeed, Rubya Chaudhry, Faraz Lodhi and Momin Zafar in lead roles.
I have to say that I have a bit of a sweet tooth myself (if you didn’t know that already) and that one of my weaknesses is ice cream which, by the way, I don’t consider to be a desert, but as a heavenly gift and a well-deserved reward. 

Magnum ice cream is definitely one of my favorite superstore ice creams and I enjoyed it everywhere I went from Paris to Dubai and, of course, Karachi.

Thursday, April 12, 2012

My Journey to Pakistan: Fashion Pakistan Week 3 - Day 4

Fashion Pakistan Week venue was jammed one hour before the starting of the show. Parking your car was a true art because the hotel's valet services were overloaded. As the last day of the FPW3 was in a workday, many people rushed from their offices in order to arrive on time. However things moved slowly and the actual fashion show started around 20:30 (19:00 was the scheduled hour). Twitter was burning with questions like what's the traffic like or did it start yet, I am running late.
After the fabulous day 3 of the event, people were burning to see what the last day has to offer.

 

Sana Safinaz opened the evening with their latest designs which were as sophisticated and dashing. The two fabulous designers did not let the audience down with their audacious and classy designs. Even some new models made an entrance on the stage, which was like a breath of fresh air after three days of seeing the same faces.
The one and only Tapu Javeri presented his Tapulicious state of the art handbags which are so much more than that: real chef d’oeuvre that every woman deserves and must have, a fashion statement for the modern, dynamic, independent women all over the world. The handbags come in lovable colors and prints and are just a pure delight.
 
 Abdul Samad's inspiration for his latest collection is non-other than the founder of Pakistan, Mr. Quaid-e-Azam Mohammed Ali Jinnah known for his sophisticated style and regarded as a trend setter of his time. The collection showed both Eastern and Western designs but did not come close to the perfect cuts that we have seen in Bham’s collection in day 3.

 Body Focus Museum, the label of designer Iman Ahmed, came with a reinterpretation of the modern woman seen as a reborn goddess. The designs were very posh, creating the image of a fragile, yet unbreakable woman. Vanilla white dresses in unstructured gorgeous drapes, white lace kimonos with gold embroidery, black leather maxi belts complementing the waist line, multiple layer black and white designs all perfectly accessorized.



The legendary Deepak Perwani's collection called Before Sunrise came in colors inspired by water and earth: lots of sea greens, sky blues and earthly - sandy beiges. Lace, crystals and rich embroidery embellished the dresses and the sarees. Models were floating on the stage in the vaporous Perwani creations and the star of the show was legendary model Nadia Hussain proudly showcasing her baby bump on the ramp.

Feeha Jamshed showed a collection dedicated to her late sister. After a very sentimental and touchy introduction, the models came on the ramp walking in trance, leaving rose petals behind. Most of the designs from the collection reminded me of the feminine mythical creatures from our (Romanian) mythology called iele (fairies with magic skills appearing in night).

The night and the fashion week ended with Honey Waqar’s bridal collection filled with glitter, sparkles, gold, burgundy red and many more other colors and prints, all in massive constructions.
By the end of the evening the models looked very tired and sometimes forgot to smile, showing that 4 days of on and off catwalk carrying heavy dresses is not an easy job.

The surprise that the event was closing with this collection was readable on everyone’s faces. Mr. Perwani admitted to few that the honor of closing the third Fashion Pakistan Week was given to the bridal designer Waqar as she was the former CEO of the Fashion Pakistan Council.
The choice of closing designer(s) left the audience confused and, although the 4 days have showcase more than a handful of to die for pieces and truly gifted designers, many left the venue remembering and talking about the last few collections which were not as breathtaking as most expected.
I guess in fashion, just like in so many other areas depending on personal taste, one man's honey is another man's poison.

Photo credits: Tapu Javeri