Is there anything better than
chocolate? Hmm…Maybe only premium ice cream coated with the finest Belgium chocolate.
No one knows that better than Unilever’s Wall’s and the company proved that
through their royal Magnum® ice cream which was recently launched in Pakistan.
And when it comes to putting
together a posh event and spice it up with the most refined sweets, no one does
it better than Catwalk Production and Catalyst PR and Marketing.
The launch event was attended by some of
the biggest names in media and fashion in the country headlined by an original
musical “A Royal Remedy” set in 17th Century France, with a stellar
cast and production team. The musical was written by Uns Mufti especially for
the Magnum launch, directed and choreographed by Nida Butt with seasoned actors
Sanam Saeed, Rubya Chaudhry, Faraz Lodhi and Momin Zafar in lead roles.
I have to say that I have a bit
of a sweet tooth myself (if you didn’t know that already) and that one of my
weaknesses is ice cream which, by the way, I don’t consider to be a desert, but
as a heavenly gift and a well-deserved reward.
Magnum ice cream is definitely one
of my favorite superstore ice creams and I enjoyed it everywhere I went from
Paris to Dubai and, of course, Karachi.
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