Unilever Pakistan launches “Cornetto Music Icons”

Unilever Pakistan launches “Cornetto Music Icons”
Platform to discover new talent and celebrate the bond between the present and future of Pakistan music

In collaboration with some of the most renowned artists of the Pakistan music industry, Cornetto, the most popular frozen dessert brand amongst the Pakistani youth, is bringing a fresh music platform, the Cornetto Music Icons. Cornetto Music Icons will begin airing on 28^th April 2013, with one episode every week. The show aims to pick the best of the wellspring of the new vocal talent from the Pakistani youth and mould them into future icons through a 10 episode TV show on the ARY Network and PTV starting end April 2013. With the selection phase about to come to a close, Cornetto Music Icons is now poised to bring to you the platform to spot the next great voices of this generation.

A whole slew of artists will be involved in the project comprising of big names such as Ali Azmat, Strings, emerging stars such as Meesha Shafi and Zoey Viccaji, and a legend of Pakistani pop, Alamgir. These artists will be the primary mentors, with mentoring musicians such as Salman Ahmed, Aamir Zaki, Omran Shafique, Shallum and Faisal Baig lending their talent to bring further diversity to the music. The shepherd for the show is of course Shahi, as the music maestro and talent selector, accompanied by Ahmed Ali Butt and Cybil Chowdry as the hosts of the star-studded extravaganza that is Cornetto Music Icons.
Shahzad Hasan (Shahi), an original member of the legendary and iconic band Vital Signs; one of the earliest acts responsible for introducing and establishing the Pakistani Pop music industry, will lend his rich experience and partner with Cornetto on this project as the music producer and talent selector.Shahi has produced hundreds of hits and created innumerable stars, and is now for the first time pairing up with a Brand to bring together a show that showcases the journey of music production, accompanied by a stellar group of the biggest names the Pakistani Music Industry has to offer. Shahi commented “It’s been a dream of mine to work on a project that’s not only about creating music, but also about creating new talent. Cornetto Music Icons has given me and Pakistan a platform to revive the Pakistani music industry.”
Umar Farrukh, Marketing Manager for Wall’s Pakistan commented “Cornetto Music Icons is a unique and unprecedented music project to take Cornetto’s association with music to the next level. It is an effort to celebrate the undiscovered yet profoundly rich talent of Pakistani youth and to give them a platform to make it big while strengthening the bond with the music industry.”
Cornetto, has maintained a longstanding relationship with the music industry, partnering with some of the country’s most well-renowned bands such as Jal, Call & Noori in the past. Globally, it has been linked with music as a mainstay platform for the brand, partnering with MTV and linking with local youth icons in most countries where the brand is present.
The launch was organized by Catwalk Productions and the PR handled by Catalyst PR & Marketing.

Cricket in Romania and Interesting Experience

Baneasa CC wins "Shamsher Singh Inaugural Trophy" on strength of Net Run Rate. Captain Saad Mohsin receives trophy from State Secretary for Sport, Ms. Carmen Tocala.

MESSAGE FROM CRICKET ROMANIA




To inaugurate the opening of the turf cricket square in Moara Vlasiei, Ilfov, we are holding The Shamsher Singh Inaugural Tournament where six of the eight cricket clubs in Romania, will be represented in a four team competition over Saturday 20th and Sunday 21st April 2013.

The tournament is dedicated to a lover of cricket and true friend of Cricket Romania who was one of the key instruments in helping to bring Cricket Romania to its present state. Shamsher (Bobby) Singh, based in Jaipur India, passed away most unexpectedly last month. He was 40 years old.

The competing teams are as follows:
BCC = Baneasa Cricket Club, Bucharest
CCC = Cluj Cricket Club combined with Banat Lions & Timisoara Titans Cricket Clubs from Timisoara
TCC= Transylvania Cricket Club, Bucharest
UCC = United Cricket Club, Bucharest

The schedule of the six matches to be played is:
Saturday
09.00-12.00 TCC v UCC
12.15-15.15 BCC v CCC
15.30-18.30 UCC v BCC
Sunday
08.30-11.30 CCC v TCC
11.45-14.45 CCC v UCC
15.00-18.00 BCC v TCC

You are cordially invited to come to watch the matches at any time over these two days. Please see the accompanying map on how to get to Moara Vlasiei.

Moara Vlasiei is the first turf cricket square in Central and Eastern Europe and is said to become one of the most beautifully located cricket grounds in Europe. Spread over a five hectare area, the ground overlooks a lake with a background of a forest reserve. The whole complex is under construction where a state of the art cricket academy is to be built - a project expected to be completed by 2015.

Over the two days arrangements a catering unit will be available at which players and spectators can buy snacks - sandwiches, chips, fruit, and drinks - beer, soft drinks tea and coffee - at reasonable prices. However if you wish you may bring your own. While there is some seating arrangements you may wish to bring your own folding chair or blanket to spread out over the slopes around the playing area and to watch the matches in very serene, quiet and spectacular surroundings. Weather forecasts seem to be favourable. Sunglasses, hat and sunscreen are recommended!

Every team has a quota requirement to play at least 3 Romanian born players in their side. Also for the first time - a handful of young Romanians under 15 years will be providing substitute support to the teams as they initiate themselves into the senior version of the game.

We would be delighted if you would honour us with your presence! 

https://www.facebook.com/events/561724613872191/