Magnum ice cream had a royal launch

Is there anything better than chocolate? Hmm…Maybe only premium ice cream coated with the finest Belgium chocolate. No one knows that better than Unilever’s Wall’s and the company proved that through their royal Magnum® ice cream which was recently launched in Pakistan.

And when it comes to putting together a posh event and spice it up with the most refined sweets, no one does it better than Catwalk Production and Catalyst PR and Marketing.

The launch event was attended by some of the biggest names in media and fashion in the country headlined by an original musical “A Royal Remedy” set in 17^th Century France, with a stellar cast and production team. The musical was written by Uns Mufti especially for the Magnum launch, directed and choreographed by Nida Butt with seasoned actors Sanam Saeed, Rubya Chaudhry, Faraz Lodhi and Momin Zafar in lead roles.

I have to say that I have a bit of a sweet tooth myself (if you didn’t know that already) and that one of my weaknesses is ice cream which, by the way, I don’t consider to be a desert, but as a heavenly gift and a well-deserved reward. 

Magnum ice cream is definitely one of my favorite superstore ice creams and I enjoyed it everywhere I went from Paris to Dubai and, of course, Karachi.

Bio food Romania vs. Pakistan

One of the most recent concerns of people around me is related to food or, to be more specific, to the quality of the ingredients available on the market.
There is no surprise for anyone that chickens are raised with hormones, fresh vegetables are actually full of chemicals and, most probably, genetically modified, imported fruits are more harmful than we may imagine, milk is actually some rice flour with water and other ingredients that have nothing to do with real milk and that almost everything in the supermarket is based on chemicals that are harmful to our bodies.
People around me started to look for connection in villages where the ingredients are still as natural as possible. There are networks for different things one may need from tomatoes to eggs, turkey or cheese and sometimes I feel like we are an underground society.
And then I remember that I never questioned the quality of the ingredients in Pakistan. The Pakistani weather is very favorable for growing lots of fruits and vegetables and whenever we bought something from the market, it smelled fresh...it actually smelled like the real thing. The chicken meat was not done in 20 minutes like I was used to from our hormone-filled chickens. Instead I had to cook it over and over for maybe one hour. Milk was creamy and tasty and fruits were to die for.
I really miss all those fresh ingredients now and I am sorry I did not value them more while I was able to enjoy them there.